Tuesday 3 January 2012

Want to be a real Sim? here's your chance.

Will Wright, the designer of 'The Sims, wants to transform your life into a game. 
An article in the Reuters website has the full story. here are a couple of snippets.

"HiveMind," a group of cross-platform, cross-media online applications, is designed to turn a gamer's everyday life into part of the interactive experience by building upon Alternate Reality Games (ARGs) and tapping into streams of personal information on phones, tablets, social networks and computers.

"I realized that we could build a system -- if we had a situational awareness about you, about who you are, where you are, what time of day it is, how much money is in your pocket, what's the weather like, what your interests are, etc. -- that could make your life much more interesting."

Sure, why not just dump everything about you into someone's server. 
Just think how much money Mr Wright will make from selling Anonymised data on what people get up to in real time. By this I mean data that cannot identify any person individually but is invaluable to marketing and advertising firms.

Most men/women aged x/y would prefer to  buy / do 'this' in these given situations / range of choices, etc etc.

There's no need for him to sell any personal data at all.
Basically players will become Sims with A.I in a game played by Mr Wright and his clients.

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